Posts Tagged ‘Websites’

Broadway Showchoir Connect

Posted on: June 6th, 2013 by John J. Custer No Comments

BSC is an educational showchoir program run by Broadway performer and choreographer, Chris Spaulding. The program utilizes Spaulding’s connections and friends within the Broadway community to connect with both public and private schools, along with various educational institutions. An ownable brand look and proper web presence had yet to be established for the company in the five years since it opened its doors.


A modular and stackable wordmark was created to alleviate the “long name syndrome,” along with a shorted monogram for informal use. A bespoke typeface inspired by the original BSC mark—a hybrid of the 1975 musical “A Chorus Line,” and the neon signs and lights of turn-of-the-Century Broadway—was created, and is also used for patterns and ancillary graphics throughout the brand.



Project M 2008

Posted on: June 1st, 2008 by John J. Custer

Project M is an intensive summer program founded by John Bielenberg which aims to inspire young graphic designers, writers, photographers, and other creative people to show that their work can have a positive and significant impact on the world.


My Project M 2008 Team, in collaboration with HERO (Hale Empowerment and Revitalization Organization), has created a permanent Design Lab space in Greensboro, Alabama. By open-sourcing Project M to other evolving, passionate designers, Project M has become a catalyst for change in a county and country that needs it. Instead of solving one isolated issue in the community, we address multiple inadequacies, and in the process shift the global perception of what a young designer’s responsibility and role in our changing world can be.


We spent the first half of June 2008 conceiving the project, and the last half executing it. Our goal was to renovate an old schoolhouse into a light-filled studio. We created tables, installed lighting, designed and installed a new bathroom, built an L-shaped bench that is situated in a space that will become a community garden, created signage, and more. Along with the physical building, we created a virtual resource that easily connects and informs aspiring young innovators about Project M, its advisors, alumni, and past, present and future projects.


Visit the Project M Lab website.

Chris P. Wolf

Posted on: October 13th, 2013 by John J. Custer No Comments

“I scratch your back, you scratch mine,” is the motto of Chris P. Wolf’s website and our working relationship.


The uber-simplified, responsive site provides only links to websites that Wolf has developed—the work speaks for itself.


Posted on: January 21st, 2013 by John J. Custer No Comments

A simple gallery website that was developed for PHYN, a women’s surfwear company. The site was optimized for iPad use and designed to showcase each garment in a full-bleed, seamless, clear manner while protecting their integrity with password protection.


Posted on: August 16th, 2013 by John J. Custer No Comments

When AFOG’s initial name and mark (FOG) came under legal scrutiny, I was asked to help them create and update their mark with the new name. With that, I cleaned up the dysfunctional mark and gave it a respectable aesthetic.


A website is coming down the pipeline.