Posts Tagged ‘Animation & Motion’

IBM: Big Data and Analytics

Posted on: July 16th, 2014 by John J. Custer No Comments

Working with the group at Dress Code I illustrated a couple of scenes for IBM’s Watson Foundations and IBM Big Data & Analytics Platforms that were translated into paper sculptures, by the bad ass Hattie Newman, and then used for a series of stop-motion spots.


Paper cuts are a bitch.

BP America

Posted on: May 13th, 2014 by John J. Custer No Comments

Again, kicking ass with Dress Code, I worked together with them to storyboard, illustrate, and art direct a second BP animation.


This animation in particular highlights the oil giant’s contribution and presence with in the United States during 2013. The animation itself is a matured variation of the BP aesthetic  with more accurate and less cartoon-like illustrations that are accompanied with thoughtfully considered transitions and whips instead of pun-like morphing transitions.

IBM: Phones and Food

Posted on: May 13th, 2014 by John J. Custer No Comments

I create and illustrated a series of UX/UI screens for a :30 IBM spot that aired during the 2014 Masters Tournament.


Posted on: January 3rd, 2014 by John J. Custer No Comments

A series of animations created for DuPont that shares their corporate narrative and how they’ve laid the groundwork to face the challenges of the future for the science and food industries.


My role included created a brand conscious illustration style and icon set that I storyboarded and art directed with multiple animators at Dress Code.


Posted on: December 29th, 2013 by John J. Custer No Comments

Aloha! is a health and wealthness start up, based in New York City, whose aim is to break through the barrier of false claims, conflicting messages in media, and the weak regulations in the wellness industry—all of which create a greater confusion of health.


Working with Dress Code, I create a color and illustrative brand video that clarifies Aloha’s stance on every aspect of wellness and what they are doing to alter the perception of what it means to be healthy and happy.


Accompanying the animation is a collection of over 20 icons where created to be used within the short and to add to the brand assets.

Harrison Metals

Posted on: December 12th, 2013 by John J. Custer No Comments

An on going series of information animations I took on with Dress Code, for Harrison Metal—describing different aspects of the start-up business—in which I created a cohesive, linear illustrative style, typeface, and color palette that has been used for nearly 30 videos.


Each short was storyboarded and then art directed, with an animator, by yours truly and is continuing to grow each week.

Charter: Did You Know?

Posted on: January 29th, 2014 by John J. Custer No Comments

A couple 15 second broadcast spots I illustrated and art directed with the Dress Code boys for Charters, “Did You Know?” campaign.


No bells and whistles here, just some plan ‘ole charm!

MTV Jams: J. Cole

Posted on: December 19th, 2013 by John J. Custer No Comments

Partnering with Dress Code, I storyboarded, designed, and art directed the intro and act graphics for a MTV Jams special on J. Cole.


Using MTV’s current branding elements (Helvetica ) we created some jarring, blunt, and possible seizure inducing graphics.


Unfortunately there are is no audio for the these pieces but please enjoy.


Posted on: March 6th, 2014 by John J. Custer No Comments

Mylan, considered one of the largest generics and specialty pharmaceutical companies in the world, wanted to create an animated short that illustrates the “Standards for the FDA Approval of Generic Drugs.”


A clean and subtle style was create, storyboarded, and then art directed and animated out to simplify the complex process used by the FDA.


I’m sure you’ll learn a thing, or two—or ten.

Google Creative Lab

Posted on: July 30th, 2013 by John J. Custer No Comments

During the Spring and Fall of 2013, I was part of two large-scale and over-the-top secretive projects at the Google Creative Lab.


The first project involved joining a small team on a large-scale branding project which included consulting, conceptualizing, and executing a logo, color palette, illustrative style, and language for applications ranging from large format print to pixel-perfect digital bugs. The second project involved the Google Glass team, where I collaborated directly with design leads on product design for a program that will alter the way we “Google.”



Etsy Live Action

Posted on: May 10th, 2013 by John J. Custer No Comments

Three small-motion pieces were illustrated, laser cut, and shot for an Etsy brand video.


Inevitability, the videos were killed and not used. Damn.

62nd BP Statistical Review

Posted on: July 26th, 2013 by John J. Custer No Comments

Working with Dress Code, I storyboarded, illustrated, and art directed the 62nd BP Statistical Review of World Energy: A review that unlocks the story of global energy trends in 2012.

Nick News

Posted on: August 1st, 2013 by John J. Custer

Nickelodeon’s On-Air department approached me to help them create a new aesthetic style for Nick News. The final application is a textured, editorial illustration style that helps illuminate the serious, dark, or at times lighthearted subject matters facing young adolescents. A set of assets are created on an as-needed basis, and I remain the the lead illustrator for the monthly episodes of this continuous project.