Q Clothier

A killed identity for a Dallas-based boutique that specializes in custom and ready-made menswear. The seemingly simple lettermark appears to be made of a single woven thread, while the rest of the identity bears the distinctive details of a well-made garment. A fine square grid is used as a background texture, speaking to the precision required in custom tailoring.

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Work done for Tractorbeam

Creative Director: Matt George Designer: John J. Custer