Branding and collateral were created for the Kyoto-inspired timepiece boutique, Dedegumo. The entire space was created by JPDA in Brooklyn, and provides a beautifully contemporary environment that pays homage to classic Japanese architectural materials and style by adapting a regional vocabulary of fine wood carpentry, rough stone, and hand-forged metals. The branding materials support this aesthetic with the raw texture of chipboard, embossed branding materials, and dyed wraps. I wish I got a free watch.

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Work done for Michael Freimuth

Creative Director: Michael Freimuth
Designer: John J. Custer
Photos by: Bob Martus, Dedegumo, JPDA