Archive for the ‘Videos’ Category

Yule Log 2.014

Posted on: January 21st, 2015 by John J. Custer No Comments

I was honored to team up with Eddie Song and participate in the second showing of Dan Savage’s Yule Log (2.014), a collection of short films by stellar artists, illustrators, coders, animators, and designers who all bring a creative outlook to the age old tradition. Our specific animation was to meant to tickle your brain.


Check out all the other videos on the Yule Log’s website.


Check out the write up over at Motionographer and also Cool Hunting.

IBM: Big Data and Analytics

Posted on: July 16th, 2014 by John J. Custer No Comments

Working with the group at Dress Code I illustrated a couple of scenes for IBM’s Watson Foundations and IBM Big Data & Analytics Platforms that were translated into paper sculptures, by the bad ass Hattie Newman, and then used for a series of stop-motion spots.


Paper cuts are a bitch.

AIGA Centennial Gala Titles

Posted on: June 25th, 2014 by John J. Custer No Comments

I was graced with the chance to lead and art direct the title sequences for the AIGA Centennial Gala while working with Dress Code.


The titles were used as intros for a series of 21 live-action interviews, shot by Dress Code, of the 2014 medalist and premiered at the AIGA Centennial Gala.


BP America

Posted on: May 13th, 2014 by John J. Custer No Comments

Again, kicking ass with Dress Code, I worked together with them to storyboard, illustrate, and art direct a second BP animation.


This animation in particular highlights the oil giant’s contribution and presence with in the United States during 2013. The animation itself is a matured variation of the BP aesthetic  with more accurate and less cartoon-like illustrations that are accompanied with thoughtfully considered transitions and whips instead of pun-like morphing transitions.

IBM: Phones and Food

Posted on: May 13th, 2014 by John J. Custer No Comments

I create and illustrated a series of UX/UI screens for a :30 IBM spot that aired during the 2014 Masters Tournament.


Posted on: January 3rd, 2014 by John J. Custer No Comments

A series of animations created for DuPont that shares their corporate narrative and how they’ve laid the groundwork to face the challenges of the future for the science and food industries.


My role included created a brand conscious illustration style and icon set that I storyboarded and art directed with multiple animators at Dress Code.


Posted on: December 29th, 2013 by John J. Custer No Comments

Aloha! is a health and wealthness start up, based in New York City, whose aim is to break through the barrier of false claims, conflicting messages in media, and the weak regulations in the wellness industry—all of which create a greater confusion of health.


Working with Dress Code, I create a color and illustrative brand video that clarifies Aloha’s stance on every aspect of wellness and what they are doing to alter the perception of what it means to be healthy and happy.


Accompanying the animation is a collection of over 20 icons where created to be used within the short and to add to the brand assets.

Harrison Metals

Posted on: December 12th, 2013 by John J. Custer No Comments

An on going series of information animations I took on with Dress Code, for Harrison Metal—describing different aspects of the start-up business—in which I created a cohesive, linear illustrative style, typeface, and color palette that has been used for nearly 30 videos.


Each short was storyboarded and then art directed, with an animator, by yours truly and is continuing to grow each week.

Charter: Did You Know?

Posted on: January 29th, 2014 by John J. Custer No Comments

A couple 15 second broadcast spots I illustrated and art directed with the Dress Code boys for Charters, “Did You Know?” campaign.


No bells and whistles here, just some plan ‘ole charm!

MTV Jams: J. Cole

Posted on: December 19th, 2013 by John J. Custer No Comments

Partnering with Dress Code, I storyboarded, designed, and art directed the intro and act graphics for a MTV Jams special on J. Cole.


Using MTV’s current branding elements (Helvetica ) we created some jarring, blunt, and possible seizure inducing graphics.


Unfortunately there are is no audio for the these pieces but please enjoy.


Posted on: March 6th, 2014 by John J. Custer No Comments

Mylan, considered one of the largest generics and specialty pharmaceutical companies in the world, wanted to create an animated short that illustrates the “Standards for the FDA Approval of Generic Drugs.”


A clean and subtle style was create, storyboarded, and then art directed and animated out to simplify the complex process used by the FDA.


I’m sure you’ll learn a thing, or two—or ten.

Case No. CLS-1876

Posted on: May 7th, 2013 by John J. Custer No Comments

I had the lucky opportunity to be a part of Scott Kirkpatrick, Jason Roemer, Matt Beers, and Nate Utesch’s brilliant publication, Ferocious Quarterly. After initially reaching out about doing illustrative work for the quarterly, I was instead asked—as a dyslexic C-student in English—to write a story! I gladly accepted and became part of the project you see below.


Images and text below provided by


“Be Prepared” sent our contributors on their way with one word as a loose token of inspiration: “SURVIVAL.”


The written words in this issue were prepared a little different than usual. Our writers were given preliminary sketches, rough concepts and illegible notes from our contributing illustrators. They concepted their stories in unison with their assigned collaborators—dueling artists, refining a work together until the final pieces were complete. What we’re left with are stories accompanied by illustration and yet inspired first by illustration.


Contributors: Dan Christofferson, Jon Ashcroft, Joseph Hughes, Jake Dugard, Audrey Riley, Dan Cassaro, Richard Perez, Jes Hunt, Kelli Anderson, Kevin Harris, Erik Marinovich, Roxanne Daner, Scott Allen Hill, Jim Walker, Tuesday Bassen, Cassie McDaniel, Ellis Latham-Brown, Corey Mesler, Lydia Nichols, John J. Custer, Joe Van Wetering, Meg Tuite, Jolby, Joseph M. Mau, and Emory Allen.


* Featured on The Fox is Black



Case No. CLS-1876
By John J. Custer



Standard package:
KIT v11.7.1
Suggested retail price: $395.
Standard equipment: Water bottle, flashlight, carabiner, binoculars, hunting knife, fishing hooks and sting, compass, matches, batteries (4), first-aid kit, pocket knife, eating utensils (3), canned food (3), backpack, 5-year warranty


Optional package(s): 
Wild Wild West
Suggested retail price: $400
Bow, Arrows (25), spear, tomahawk, rope, handcuffs, dynamite (1)


Sports Package V
Suggested retail price: $40
Volleyball (1)


5 O’clock
Suggested retail price: $15
Assorted mini bottles of liquor (3)


Suggested retail price: INCLD
Filtered water


Destination and Delivery
Suggested retail price: $350


Total suggested retail price: $1200



1. Review assignment: Pick up all documents at precinct detailing new infraction with subsequent assignment, date, person(s), location, etc.


2. Purchase proper KIT: Purchase standard KIT along with optional packages suggested in assignment details. You may choose to consult with a KIT specialist.


3. Report to home base: Verify identity with standard issued ID card and voice recognition. Await proper docking station and departure time.


4. Report to assigned docking station: Bring all verified and signed documents and valid ID to receptionist.


5. Follow assignment and order.: Follow out all details in the assignment strictly. Do not deviate from target via people, places, or time. Should unnecessary persons become involved abort immediately.


6. Return to docking station: Once your assignment is completed, report back to docking station in a timely manner.


7. Finish assignment: If your assignment calls for more attention in the real world, address these issues in timely manner. If your assignment is complete, proceed to step 8.


8. Expense assets: Expense all assets and receive payment for assignment.



Case Study Notes


First I should let you know that, by the end of the year, time travel will have been invented. I should know: I was there.


It’s actually quite simple, really. A company called 1985 Inc. discovered that the light and radio waves traveling through 3G and 4G telecommunication could be directed at specific points in our space time continuum. Meaning that the we could communicate and travel to specific times through our mobile devices. Naturally, 1985 Inc. patented this technology and has monetised on their discovery.


At first–as one would expect–this technology was only available to universities and scientific scholars. It facilitated some of the greatest discoveries for the human race and became a tool to help us understand our being and history.


This privatized technology soon became available to the public. More specifically, to those whose wallets were as overstuffed as their egos. Most of these individuals were persons who had a vested interest in changing and rewriting their family history. These high-paying consumers were, more often than not, people who wanted to erase error or blood from their family names … or at least pawn “unfortunate situations” onto others. As you can imagine, these types of scenarios were frowned upon.


During this transitory period, there was a wealthy Texas man named Jeffrey Custer who was so entangled in his family history and image that he felt the need to hire out a small group of goons to carry out the task of erasing the battle of Little Bighorn, removing Custer’s Last Stand from the history books.


Days before my assignment, history books that were not kept in The Vault had no memory of Little Bighorn. All of a sudden, the Custer name was spoken of often and in gentler tones—Jeffrey was now a presidential candidate. April 1st was the day the phone rang for me, again and again. I was to report to my Sheriff Officer for detailed instructions and be questioned before embarking on my new assignment. He wanted to make sure I wouldn’t compromise my task. I had to take the job…




Etsy Live Action

Posted on: May 10th, 2013 by John J. Custer No Comments

Three small-motion pieces were illustrated, laser cut, and shot for an Etsy brand video.


Inevitability, the videos were killed and not used. Damn.

62nd BP Statistical Review

Posted on: July 26th, 2013 by John J. Custer No Comments

Working with Dress Code, I storyboarded, illustrated, and art directed the 62nd BP Statistical Review of World Energy: A review that unlocks the story of global energy trends in 2012.