Archive for December, 2013


Posted on: December 29th, 2013 by John J. Custer No Comments

Aloha! is a health and wealthness start up, based in New York City, whose aim is to break through the barrier of false claims, conflicting messages in media, and the weak regulations in the wellness industry—all of which create a greater confusion of health.


Working with Dress Code, I create a color and illustrative brand video that clarifies Aloha’s stance on every aspect of wellness and what they are doing to alter the perception of what it means to be healthy and happy.


Accompanying the animation is a collection of over 20 icons where created to be used within the short and to add to the brand assets.

Harrison Metals

Posted on: December 12th, 2013 by John J. Custer No Comments

An on going series of information animations I took on with Dress Code, for Harrison Metal—describing different aspects of the start-up business—in which I created a cohesive, linear illustrative style, typeface, and color palette that has been used for nearly 30 videos.


Each short was storyboarded and then art directed, with an animator, by yours truly and is continuing to grow each week.

Nine Lives of Chloe King

Posted on: December 3rd, 2013 by John J. Custer No Comments

During my stint at Wieden+Kennedy I was asked to create a couple of symbols and assets that ABC would use for a blogger press kit to promote a new show (in 2011) called The Nine Lives of Chloe King. The shows premise, in short, was: An ancient being, the Mia, whom are half human and half Bastet, have been the protectors of the human race for thousands of years from a mysterious being yet to be fully understood.



The show did not last more than about 5 episodes before ABC pulled the plug (surprise?), however, I was able to create a conceptual and cryptic “ancient language” that was used to decode and encode aspects of the mysterious press kid. In fact, ABC loved the marks and language so much that they patented and implemented them in show—of course none of those episodes ever aired but it’s the thought that counts.


The aesthetics for the markings were simply inspired by the claw marks of a cat/Bastet…and I hate cats.


Shout out to Patrick Cahalan for setting it up for me.


Posted on: December 29th, 2013 by John J. Custer

Initially, I created a fun little Christmas card for my family to use for 2013 and sent it off to be printed by an online printing house—lesson learned: don’t trust ’em.


With that said, I created some one off “Late Christmas” cards for my mom to use for the Custer’s 2013 Christmas card. Merry Christmas!

Think Happy…

Posted on: December 29th, 2013 by John J. Custer No Comments

MTV Jams: J. Cole

Posted on: December 19th, 2013 by John J. Custer No Comments

Partnering with Dress Code, I storyboarded, designed, and art directed the intro and act graphics for a MTV Jams special on J. Cole.


Using MTV’s current branding elements (Helvetica ) we created some jarring, blunt, and possible seizure inducing graphics.


Unfortunately there are is no audio for the these pieces but please enjoy.

TIME Magazine: Bring Your Own Tech

Posted on: December 12th, 2013 by John J. Custer No Comments

Small illustration for TIME Magazine I did a couple weeks back for a piece sheds light on how companies are letting employees use personal computers, tablets, and phones for day to day business affairs—the future of work.


Shout out to April Bell for looping me in last minute!

New, old, new work

Posted on: December 2nd, 2013 by John J. Custer No Comments

I haven’t been able to share this work for about a year or two but am stoked to have gotten the permission to share it with the world.


In the spring of 2012 I was apart of the stellar team at COLLINS: where I worked with Brian Collins and Lee Machemayer and their designer Matt Luckhurst. We worked ferociously to create a blunt and honest branding execution for Optimum Cable.


See the project in full here.