W+K Brass Knuckles

A welcoming/thank you gift for W+K NYC that merges the rambunctious lifestyle of W+K with the hard-as-nails mentality of New York City. What you get is a brass knuckle bottle opener. Each pair is engraved with the employee’s name and start date, and reads:

 

“Brass knuckles are illegal in New York City. This street-legal bottle opener commemorates the day you started at W+K New York. And not the day you got arrested for toting around brass knuckles, which are illegal according to New York City Penal Law 265.01 (1). Fortunately for you these are in no way shape, or form brass knuckles.*

 

*Expect in form and shape and, possibly way.” 

 

To date, two art directors have been arrested—I am not kidding.

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Work done for Wieden+Kennedy

Creative Director: John Parker
Art Director: Patrick Cahalan
Designers: Ben Guernsey, John J. Custer