Posts Tagged ‘Print’

Fordham Fashion Law Institute

Posted on: August 13th, 2010 by John J. Custer No Comments

The brief was simple and straightforward: Create a graphical, forced connection of the of law and fashion worlds—a classic Pentagram mark.

 

* PRINT 31st Regional Design Annual
* Communication Arts: Design Annual 52
* Featured on Pentagram’s website

Q Clothier

Posted on: April 15th, 2013 by John J. Custer No Comments

A killed identity for a Dallas-based boutique that specializes in custom and ready-made menswear. The seemingly simple lettermark appears to be made of a single woven thread, while the rest of the identity bears the distinctive details of a well-made garment. A fine square grid is used as a background texture, speaking to the precision required in custom tailoring.

Optimum

Posted on: February 13th, 2012 by John J. Custer No Comments

While working with the crazy crew at COLLINS: I was able to be apart of a large scale rebrand for Optimum Cable. A massive, blunt, and honest rebrand where the name was elevated and used as a verb an active device that is set in A2 Types Regular typeface for the wordmark.

#thecusterslatechristmascard

Posted on: December 29th, 2013 by John J. Custer

Initially, I created a fun little Christmas card for my family to use for 2013 and sent it off to be printed by an online printing house—lesson learned: don’t trust ’em.

 

With that said, I created some one off “Late Christmas” cards for my mom to use for the Custer’s 2013 Christmas card. Merry Christmas!

Google Creative Lab

Posted on: July 30th, 2013 by John J. Custer No Comments

During the Spring and Fall of 2013, I was part of two large-scale and over-the-top secretive projects at the Google Creative Lab.

 

The first project involved joining a small team on a large-scale branding project which included consulting, conceptualizing, and executing a logo, color palette, illustrative style, and language for applications ranging from large format print to pixel-perfect digital bugs. The second project involved the Google Glass team, where I collaborated directly with design leads on product design for a program that will alter the way we “Google.”

 

 

Nike Livestrong Fixed-Gear

Posted on: July 25th, 2009 by John J. Custer No Comments

A self-initiated side project of creating a fixed-gear bike to pay tribute to Lance Armstrong became an internal Nike project within five days. Greg Leedy, the art director for Livestrong, asked us to use the fixed-gear bike as a display for Livestrong’s prototype pedals and footwear at an internal meeting with Nike executives. This led to the branding and development of the “Razor” fixed-gear bike along with a business plan that could be used as a platform to bring both Nike and the pedal into the urban bike market. After five sleepless days, this is what we created.

Project M 2008

Posted on: June 1st, 2008 by John J. Custer

Project M is an intensive summer program founded by John Bielenberg which aims to inspire young graphic designers, writers, photographers, and other creative people to show that their work can have a positive and significant impact on the world.

 

My Project M 2008 Team, in collaboration with HERO (Hale Empowerment and Revitalization Organization), has created a permanent Design Lab space in Greensboro, Alabama. By open-sourcing Project M to other evolving, passionate designers, Project M has become a catalyst for change in a county and country that needs it. Instead of solving one isolated issue in the community, we address multiple inadequacies, and in the process shift the global perception of what a young designer’s responsibility and role in our changing world can be.

 

We spent the first half of June 2008 conceiving the project, and the last half executing it. Our goal was to renovate an old schoolhouse into a light-filled studio. We created tables, installed lighting, designed and installed a new bathroom, built an L-shaped bench that is situated in a space that will become a community garden, created signage, and more. Along with the physical building, we created a virtual resource that easily connects and informs aspiring young innovators about Project M, its advisors, alumni, and past, present and future projects.

 

Visit the Project M Lab website.

Nike 10

Posted on: August 26th, 2009 by John J. Custer No Comments

To maintain the relevance of the Nike internship brand, the “Nike Adrenaline Internship Program” name was dropped, and the simpler name of “10” (a.k.a. Nike 10) was adopted. The new moniker breaks language barriers across the world, allowing the internship to truly be “global” while remaining affiliate-specific with connotations such as “Top 10 Billboard” (Converse), “Hang 10” (Hurley), “Perfect 10” (Cole Haan), etc. Along with numbers being fundamentally sports-related (scores, times, etc.) the icing on top of this rename is that the internship is a 10-week commitment, and the inaugural year of the rebrand would have been Summer 2010.

 

The development of the brand visuals balances the heritage of Nike and sport with a simple typographic treatment that takes cues from the running track (where Nike began), the ’68 Olympics, and BRS (Blue Ribbon Sports)—which was the original name of Nike.

 

“If you have a body, you’re an athlete.” –Bill Bowerman (Nike Co-Founder)

cPrime

Posted on: July 21st, 2010 by John J. Custer No Comments

My team designed a complete brand and product line for a performance-wear company that develops products designed to promote balance, strength, and flexibility. The bands have been designed around the proportions of the brand’s iconic “C” mark.

 

* Featured on TheDieline.

Dedegumo

Posted on: July 21st, 2011 by John J. Custer No Comments

Branding and collateral were created for the Kyoto-inspired timepiece boutique, Dedegumo. The entire space was created by JPDA in Brooklyn, and provides a beautifully contemporary environment that pays homage to classic Japanese architectural materials and style by adapting a regional vocabulary of fine wood carpentry, rough stone, and hand-forged metals. The branding materials support this aesthetic with the raw texture of chipboard, embossed branding materials, and dyed wraps. I wish I got a free watch.