Posts Tagged ‘Art Direction’

BP America

Posted on: May 13th, 2014 by John J. Custer No Comments

Again, kicking ass with Dress Code, I worked together with them to storyboard, illustrate, and art direct a second BP animation.

 

This animation in particular highlights the oil giant’s contribution and presence with in the United States during 2013. The animation itself is a matured variation of the BP aesthetic  with more accurate and less cartoon-like illustrations that are accompanied with thoughtfully considered transitions and whips instead of pun-like morphing transitions.

Dupont

Posted on: January 3rd, 2014 by John J. Custer No Comments

A series of animations created for DuPont that shares their corporate narrative and how they’ve laid the groundwork to face the challenges of the future for the science and food industries.

 

My role included created a brand conscious illustration style and icon set that I storyboarded and art directed with multiple animators at Dress Code.

Aloha!

Posted on: December 29th, 2013 by John J. Custer No Comments

Aloha! is a health and wealthness start up, based in New York City, whose aim is to break through the barrier of false claims, conflicting messages in media, and the weak regulations in the wellness industry—all of which create a greater confusion of health.

 

Working with Dress Code, I create a color and illustrative brand video that clarifies Aloha’s stance on every aspect of wellness and what they are doing to alter the perception of what it means to be healthy and happy.

 

Accompanying the animation is a collection of over 20 icons where created to be used within the short and to add to the brand assets.

Harrison Metals

Posted on: December 12th, 2013 by John J. Custer No Comments

An on going series of information animations I took on with Dress Code, for Harrison Metal—describing different aspects of the start-up business—in which I created a cohesive, linear illustrative style, typeface, and color palette that has been used for nearly 30 videos.

 

Each short was storyboarded and then art directed, with an animator, by yours truly and is continuing to grow each week.

Charter: Did You Know?

Posted on: January 29th, 2014 by John J. Custer No Comments

A couple 15 second broadcast spots I illustrated and art directed with the Dress Code boys for Charters, “Did You Know?” campaign.

 

No bells and whistles here, just some plan ‘ole charm!

MTV Jams: J. Cole

Posted on: December 19th, 2013 by John J. Custer No Comments

Partnering with Dress Code, I storyboarded, designed, and art directed the intro and act graphics for a MTV Jams special on J. Cole.

 

Using MTV’s current branding elements (Helvetica ) we created some jarring, blunt, and possible seizure inducing graphics.

 

Unfortunately there are is no audio for the these pieces but please enjoy.

Mylan

Posted on: March 6th, 2014 by John J. Custer No Comments

Mylan, considered one of the largest generics and specialty pharmaceutical companies in the world, wanted to create an animated short that illustrates the “Standards for the FDA Approval of Generic Drugs.”

 

A clean and subtle style was create, storyboarded, and then art directed and animated out to simplify the complex process used by the FDA.

 

I’m sure you’ll learn a thing, or two—or ten.

W+K Brass Knuckles

Posted on: July 11th, 2011 by John J. Custer No Comments

A welcoming/thank you gift for W+K NYC that merges the rambunctious lifestyle of W+K with the hard-as-nails mentality of New York City. What you get is a brass knuckle bottle opener. Each pair is engraved with the employee’s name and start date, and reads:

 

“Brass knuckles are illegal in New York City. This street-legal bottle opener commemorates the day you started at W+K New York. And not the day you got arrested for toting around brass knuckles, which are illegal according to New York City Penal Law 265.01 (1). Fortunately for you these are in no way shape, or form brass knuckles.*

 

*Expect in form and shape and, possibly way.” 

 

To date, two art directors have been arrested—I am not kidding.

Nike Livestrong Fixed-Gear

Posted on: July 25th, 2009 by John J. Custer No Comments

A self-initiated side project of creating a fixed-gear bike to pay tribute to Lance Armstrong became an internal Nike project within five days. Greg Leedy, the art director for Livestrong, asked us to use the fixed-gear bike as a display for Livestrong’s prototype pedals and footwear at an internal meeting with Nike executives. This led to the branding and development of the “Razor” fixed-gear bike along with a business plan that could be used as a platform to bring both Nike and the pedal into the urban bike market. After five sleepless days, this is what we created.

Project M 2008

Posted on: June 1st, 2008 by John J. Custer

Project M is an intensive summer program founded by John Bielenberg which aims to inspire young graphic designers, writers, photographers, and other creative people to show that their work can have a positive and significant impact on the world.

 

My Project M 2008 Team, in collaboration with HERO (Hale Empowerment and Revitalization Organization), has created a permanent Design Lab space in Greensboro, Alabama. By open-sourcing Project M to other evolving, passionate designers, Project M has become a catalyst for change in a county and country that needs it. Instead of solving one isolated issue in the community, we address multiple inadequacies, and in the process shift the global perception of what a young designer’s responsibility and role in our changing world can be.

 

We spent the first half of June 2008 conceiving the project, and the last half executing it. Our goal was to renovate an old schoolhouse into a light-filled studio. We created tables, installed lighting, designed and installed a new bathroom, built an L-shaped bench that is situated in a space that will become a community garden, created signage, and more. Along with the physical building, we created a virtual resource that easily connects and informs aspiring young innovators about Project M, its advisors, alumni, and past, present and future projects.

 

Visit the Project M Lab website.

62nd BP Statistical Review

Posted on: July 26th, 2013 by John J. Custer No Comments

Working with Dress Code, I storyboarded, illustrated, and art directed the 62nd BP Statistical Review of World Energy: A review that unlocks the story of global energy trends in 2012.

Nike 10

Posted on: August 26th, 2009 by John J. Custer No Comments

To maintain the relevance of the Nike internship brand, the “Nike Adrenaline Internship Program” name was dropped, and the simpler name of “10” (a.k.a. Nike 10) was adopted. The new moniker breaks language barriers across the world, allowing the internship to truly be “global” while remaining affiliate-specific with connotations such as “Top 10 Billboard” (Converse), “Hang 10” (Hurley), “Perfect 10” (Cole Haan), etc. Along with numbers being fundamentally sports-related (scores, times, etc.) the icing on top of this rename is that the internship is a 10-week commitment, and the inaugural year of the rebrand would have been Summer 2010.

 

The development of the brand visuals balances the heritage of Nike and sport with a simple typographic treatment that takes cues from the running track (where Nike began), the ’68 Olympics, and BRS (Blue Ribbon Sports)—which was the original name of Nike.

 

“If you have a body, you’re an athlete.” –Bill Bowerman (Nike Co-Founder)