Optimum

While working with the crazy crew at COLLINS: I was able to be apart of a large scale rebrand for Optimum Cable. A massive, blunt, and honest rebrand where the name was elevated and used as a verb an active device that is set in A2 Types Regular typeface for the wordmark.

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Work done for COLLINS:

Creative Direction: Brian Collins, Lee Maschmeyer
Design Designer: Matt Luckhurst
Designer: Matt Luckhurst, John J. Custer