Nike Women’s Training

Nike is in the process of rebranding the Global Women’s Training category by moving away from the ultra-feminine, “pretty in pink” stereotype to honor serious female athletes. These shirts were the first foray into this direction. Specific phrases and words were illustrated to encapsulate the feelings, thoughts and emotions of women who are serious about training. All of the bras and shirts depicted here were on sale during the 2010 Spring and Summer lines.

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Work done for Nike

Creative Director: Heather Amuny-Dey
Illustration: John J. Custer