Mylan, considered one of the largest generics and specialty pharmaceutical companies in the world, wanted to create an animated short that illustrates the “Standards for the FDA Approval of Generic Drugs.”
A clean and subtle style was create, storyboarded, and then art directed and animated out to simplify the complex process used by the FDA.
I’m sure you’ll learn a thing, or two—or ten.
The Design Portfolio of John J. Custer
Art Director & Illustrator: John J. Custer
Lead Animator: Eddie Song
Animator: Seth Brau