During the 2013 summer the newly established, Portland based, digital studio, Flavor, reach out to me with a simple request, “We need a mark.”


Several months later a wordmark was created along with a “Flavor Flav” typeface. The mono-military-like font was inspired from a single conceptual idea: “What typeface would a 21st typewriter use?” From this idea strong letter forms where created to illustrate the bluntness of Flavors projects while the delicate and playful color palette was selected to reflect the care and joy they bring to each clients specific needs.


You can see the identities use Flavors newly released website: weareflavor.com

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The Design Portfolio of John J. Custer

Designer and Type Designer: John J. Custer