Author Archive

AFOG

Posted on: August 16th, 2013 by John J. Custer No Comments

When AFOG’s initial name and mark (FOG) came under legal scrutiny, I was asked to help them create and update their mark with the new name. With that, I cleaned up the dysfunctional mark and gave it a respectable aesthetic.

 

A website is coming down the pipeline.

McCarthy

Posted on: October 21st, 2013 by John J. Custer No Comments

Nike Women’s Training

Posted on: August 1st, 2009 by John J. Custer No Comments

Nike is in the process of rebranding the Global Women’s Training category by moving away from the ultra-feminine, “pretty in pink” stereotype to honor serious female athletes. These shirts were the first foray into this direction. Specific phrases and words were illustrated to encapsulate the feelings, thoughts and emotions of women who are serious about training. All of the bras and shirts depicted here were on sale during the 2010 Spring and Summer lines.

Brand New: House Beautiful

Posted on: September 14th, 2011 by John J. Custer No Comments

An article written for Brand New reviewing House Beautiful’s new work mark, which was done by typographer Jeremy Mickel.

 

You can read the article here.

The Institute of Play

Posted on: December 30th, 2012 by John J. Custer No Comments

Illustrations for The Institute of Play’s “Q [Quest] Design Pack,” a game design resource based on the Quest School’s model of game-like learning.

 

The pack can be viewed in its entirety here.

Information Graphics

Posted on: July 26th, 2012 by John J. Custer No Comments

In order: BUILD: Assorted Infographics, Work done for Oliver Munday Group; Ausanil: Nasal spray instructions, Collaborator: James Bamford, Art Director: Karen Messing, Science America: The Edge of Ambition, Art Director: Ian Brown, Work done for Oliver Munday GroupInstitutional Investor Magazine: Assorted InfographicsArt Director: Diana Panfil, Work done for Oliver Munday GroupMen’s Health: Worms!?, Art Director: Michael Schnaidt, Work done for Oliver Munday GroupInstitutional Investor Magazine: MapArt Director: Diana Panfil, Work done for Oliver Munday Group; Rotman Magazine: Integrated Cascade, Work done for Oliver Munday Group.

 

Nike Unknown

Posted on: September 13th, 2009 by John J. Custer No Comments

While working at Nike, I was part of several large-scale branding projects that came out of the Nike Innovation Kitchen. This one in particular will never see the light of day, but I swear it’s freakin’ sweet.