Aloha! is a health and wealthness start up, based in New York City, whose aim is to break through the barrier of false claims, conflicting messages in media, and the weak regulations in the wellness industry—all of which create a greater confusion of health.
Working with Dress Code, I create a color and illustrative brand video that clarifies Aloha’s stance on every aspect of wellness and what they are doing to alter the perception of what it means to be healthy and happy.
Accompanying the animation is a collection of over 20 icons where created to be used within the short and to add to the brand assets.
Work done for Dress Code
Creative Directors: Andre Andreev, Dan Covert
Illustrator: John J. Custer
Additional Illustration: Josh Parker
Animator: Josh Parker