Archive for July, 2011

W+K Brass Knuckles

Posted on: July 11th, 2011 by John J. Custer No Comments

A welcoming/thank you gift for W+K NYC that merges the rambunctious lifestyle of W+K with the hard-as-nails mentality of New York City. What you get is a brass knuckle bottle opener. Each pair is engraved with the employee’s name and start date, and reads:

 

“Brass knuckles are illegal in New York City. This street-legal bottle opener commemorates the day you started at W+K New York. And not the day you got arrested for toting around brass knuckles, which are illegal according to New York City Penal Law 265.01 (1). Fortunately for you these are in no way shape, or form brass knuckles.*

 

*Expect in form and shape and, possibly way.” 

 

To date, two art directors have been arrested—I am not kidding.

Dedegumo

Posted on: July 21st, 2011 by John J. Custer No Comments

Branding and collateral were created for the Kyoto-inspired timepiece boutique, Dedegumo. The entire space was created by JPDA in Brooklyn, and provides a beautifully contemporary environment that pays homage to classic Japanese architectural materials and style by adapting a regional vocabulary of fine wood carpentry, rough stone, and hand-forged metals. The branding materials support this aesthetic with the raw texture of chipboard, embossed branding materials, and dyed wraps. I wish I got a free watch.